As you’ve probably noticed I’ve been away for some time (do I see a puzzled face there? :). That wasn’t a vacation, quite on the contrary: my colleague and I have been working on a project we had in mind long ago, which was initially named CIO Happy Hour.
Planning started about 6 months ago, and the vision of the project has changed greatly several times (that is quite an interesting story also) morphing into experience exchange platform for successful people and companies all over the web. I’m proud to present you CIO Happy Hour – my first mature creation, which reflects current state of the web and combines all the best features that social internet can offer for both businesses and customers.
Sometimes all of us get email/twitter/SN pitches from companies that would like us to buy their services or product. Do you ever feel an urge to reply to them? Do they sound appealing and human? No. In 99 cases out of 100 they don’t and you press “Delete” or flag these messages as spam.
It feels that people are stuck in the beginning of 00s’ and have no clue about personalization. With great tools like social search, people search and info available on social networks marketers and sales still fail to compose a custom introductory paragraph for their emails.
Here are several tips to grasp your reader’s attention:
There is a lot of buzz right now about real-time web, search, etc. However, most of the people forget that in addition to real-time layer, we need efficient semantic infrastructure on the internet. Apture solves the problem and enables publishers to create multi-layered content and provides contextual content in an appealing visual way.
We are used to hypertext, but unfortunately its capabilities are not used at maximum. Each word in the text and given content has the definite meaning. Each and every word can be a hyperlink. Hyperlinks can lead to various media formats, not just text. However, any text abundant with links will lead to a reader’s distraction, as they open up in new windows and get the user far-far away from the original resource. If you have read Milorad Pavic’sDictionary of the Khazars(a book that can be read starting from any page at any direction), you understand that Internet is the largest post-modernist book ever written. It’s all interconnected.
I’ve just received a letter from www.paymetweets.com introducing their new service that is “the first “Micro-Promotional” tool made for Twitterers.”
It works very simple: you are either buying or selling your influence on twitter. In case you would like to make money, you retweet only the tweets you like. The service doesn’t take control of your twitter stream (as the authors claim), however, the application works via an OAuth protocol and can do whatever it likes on behalf of your name. Furthermore, you know exactly how much you will earn and will be paid as soon as the RT happens.
PayMeTweets also works as a twitter exchange – you can earn money by retweeting and later sell your own content.
What are your regular rules? Do you auto-follow everyone? What is the ultimate thing that will make you follow a person right away? Please share your tips and experience!
